59% of people will choose to do business with a company over one of its competitors based on good design, and 45% have even paid more for a product or service with good design.
Don’t lose business to the competition. With the Brand Essentials Package, you’ll stand out with a professional brand that matches the quality of your products or services.


90 - Min Strategy Session
Kick off with a 90-Min Strategy Session via video call to gather key information and lay the foundation for your brand. During this session, we dive into your business, services, target audiences, and competitors—ensuring we fully understand your brand and goals before design begins.
Brand Mood Boards
Mood boards are a key part of our logo design process. Before we dive into design, we present these mood boards to get your feedback—what resonates, what doesn’t, and what will best connect with your audience and business goals.
Logo Design
Your company logo is the cornerstone of your brand. We begin with two initial concepts, then refine your favorite through up to three rounds of revisions—exploring additional options and adjustments along the way as needed. You’ll receive a polished final logo and a complete file suite ready for print, web, and digital use.
Mission, Vision & Tagline
We help you clarify your mission, vision, and brand tagline—who you are, what you do, and why it matters. Together, we identify what makes your business unique and craft messaging that clearly communicates your brand story and value to your audience.
Brand Color Palette
Color plays a powerful role in brand recognition and visual identity. You’ll receive a cohesive brand color palette designed to help your business stand out, along with color code breakdowns for print, web, and digital use—ensuring consistent branding across every platform.
Brand Typography
Typography shapes how your brand personality. You’ll receive a brand typography system that reflects the right visual one and provides clear guidance for using fonts in headlines, subheadings, and body text across your website, marketing materials, and social media.
Imagery & Graphic Style
Your imagery and graphic style communicate your brand at a glance. We’ll provide curated stock photography recommendations and custom graphic elements that align with your brand—helping you maintain a consistent visual identity across your website, social media, and marketing materials.
Brand Guidelines
Your brand guidelines document ensures your visual identity stays consistent everywhere your brand appears. This easy-to-follow guide includes your colors, typography, imagery style, logo usage rules, and instructions for using your brand assets across websites, social media, and marketing materials.
Brand Card Design & Template
Make a lasting impression with a professionally designed, print-ready card—perfect as a business card, thank-you card, or review request card. You’ll receive one cohesive design that captures your brand, plus an editable Canva template so you can easily customize contact details for each team member.
Marketing One-sheet & Template
A one-sheet is a single-page overview of your business—perfect for emailing prospects or sharing after meetings. You’ll receive a custom, on-brand design with strategic copywriting that highlights your services and key differentiators, plus an editable Canva template so you can easily update content at anytime.
Social Media Profile & Cover Graphics
Show up consistently on social with custom profile graphics using your new brand. We create polished graphics for major platforms including Facebook, Instagram, and LinkedIn so your business looks professional and instantly recognizable.
Social Media Launch Kit
Announce your new brand with confidence. You’ll receive three custom social media templates in Canva designed to help you launch your brand and promote your business online. Canva makes it easy to update text and images while keeping your brand consistent.
Your Investment: $6750
Timeline: 8 – 10 Weeks
Not sure which brand package is right for you?
Check out the Brand Package Comparison Chart.
The Best Value
Invest in our packages and get exactly what you need to build your brand and grow your business.
Done for You
We do it all. Let us be your creative partner dedicated to your brand’s long-term success.
We Make it Easy
No more lengthy timelines or complicated processes. We do the heavy lifting while you get back to what matters most: running your business.

1. Strategy Session
We start with a 2-Hour Strategy Session via video call to gather the right information and lay the groundwork for your brand.
2. Logo Design & Brand Positioning
Once your Strategy Session has been conducted, we get to work designing your logo concepts and developing your mission, vision, and tagline.
3. Brand Identity & Collateral
With your logo and brand positioning finalized, we develop the remainder of your brand identity including color, typography, imagery, and graphic style. We use these elements to create brand collateral including business cards, a one-sheet, social media profile and cover images, and a social media launch kit to provide you with everything you need to start promoting your new brand!
4. Brand Guidelines & Final Files
You’ll walk away with all your final files along with a custom brand guidelines detailing your fonts, colors, and how to use your files to ensure your brand is used consistently across all platforms.

By combining the Brand Essentials Package with a Website Package, you’ll receive everything you need to communicate your business’s value and attract qualified leads.
You’ll walk away with a strong visual identity that stands out from competitors and a website that speaks to your audience and does the selling for you.
Looking for more? Add any of the items listed below to your Brand Package.
Business Card Template
Whether you need new business cards for your growing team or want to make changes and updates yourself, a Canva business card template is the perfect way to continue promoting your brand.
Letterhead Template
Ensure your communication is both professional and on-brand with a custom letterhead template created in Canva.
Mailchimp Email Template
Email marketing can be an incredibly effective tool. Grow your audience, share valuable content, and promote your offerings with an on-brand Mailchimp email template.
Pitch Deck Templates
Wow potential customers with presentations that put your best foot forward. Mothershed Design Co. creates custom pitch, proposal, and presentation templates in Canva, Adobe InDesign, or PowerPoint.
Instagram Bio
Your bio is the most important part of your Instagram profile. Ensure your brand stands out on social, shows up in search, and prompts followers to take action with a well-written Instagram bio.
Promotional Cards
Stay top-of-mind, thank a client, or request a review, while making a lasting impression with printed promotional cards.
Custom Signage
Stand out with custom signage. We work with local vendors to produce high-quality signage that increases brand awareness and makes your presence known.
Vehicle Wraps
Make the right first impression and promote your brand on the road with vehicle wraps designed to make the right first impression.
T-Shirt Designs
Whether for employee uniforms or as promotional swag, expand your brand with t-shirts everyone will want to wear. We design on-brand t-shirts, prepare files for production, and can recommend the best local and online print vendors.
Trade Show Displays
Attract potential clients at conferences and events with a trade show display that stands out and makes the right first impression.
Miscellaneous Collateral
Whether you’re in need of design for promotional products, branded caps or beanies, brochures, or other print / digital collateral, we’ve got you covered!
Unclear Process & Vague Timelines
Long, Boring Questionnaires
Numerous Generic Options
Only Provide Design Services
Pay More or Just Wing It
Get “Ghosted” for Weeks at a Time
Outsourced “Mystery” Designers
Packaged Services & Streamlined Process
Strategy Session via Video Call
2 Highly-Strategic Logo Concepts
Mission, Vision & Tagline
Social Media Launch Kit
Clear, Consistent Communication
100% In-House Services
The Brand Essentials Package is designed for small businesses, startups, and entrepreneurs who need a professional brand identity. Whether you’re rebranding an existing business or building a new one from scratch, this package gives you clarity, strategy, and a strong visual identity system to grow with.
Most branding projects are completed in 8–10 weeks, depending on feedback turnaround. This timeline allows us to move strategically while ensuring you have time to review and provide input.
Before any design work begins, we hold a Strategy Session to learn about your business, audience, and goals. This ensures we design brand assets and logos that reflect your business values, resonate with your target market, and feel authentic to you.
Unlike one-off logo services, our process combines strategy + design to create a professional, cohesive brand identity. You’ll walk away with more than a logo—you’ll have a system of assets and guidelines that build trust and consistency.
Mood boards are curated visual direction guides that include colors, typography, logo inspiration, imagery, and graphics. They align us on style and tone before logo design begins. After your Strategy Session, we’ll create 1–2 mood boards, gather your feedback, and then move confidently into logo concepts—already knowing we’re on the same page.
You’ll receive two strategic logo concepts designed to stand out and align with your brand strategy. We believe in creating highly strategic logo design concepts, rather than presenting a surplus of options that aren’t right for your business. With three rounds of revisions to your chosen concept, you’ll walk away with a final logo that represents the quality of products or services you provide.
We include up to three rounds of revisions per deliverable (logo, collateral, social graphics, etc.) to ensure you’re completely satisfied with your final designs.
You’ll receive everything you need to start using your brand right away, including:
Absolutely! If you already have a logo but feel it needs a refresh, we can adapt the Brand Essentials process to modernize your visual identity while preserving the recognition you’ve built. Since the full package is designed to give you a complete, cohesive brand system, the pricing remains the same—but the benefit is that you’ll walk away with updated assets and guidelines that make your brand feel fresh, polished, and consistent across every platform.
Don’t worry! Once your brand is finalized, you’ll receive a custom brand guidelines document detailing everything from messaging, logo usage, color codes and where to purchase font licenses, to how to use your brand assets. This ensures consistency across print, digital, and social media so your brand always looks professional.
Yes! Once the final payment is received, you’ll have 100% ownership and rights to all design files—no ongoing fees or restrictions.
Yes! Many clients start with the Brand Essentials Package and later expand with website design or additional collateral. Your brand assets are created with growth in mind.
Absolutely! While the Brand Essentials Package focuses on logo design and brand identity, we also offer custom Website Packages that bring your new brand to life online.
Nope! Unlike many other marketing and design agencies, we perform all of our services 100% in-house. Forget about miscommunications and timeline snafus. We never outsource any design, copywriting, web design, or development to ensure the utmost quality control.
A 50% deposit payment is due upon signing of the package proposal. The remaining 50% payment is due upon completion of the deliverables and prior to delivery of final files. This policy ensures that all parties are equally invested and committed to the project.
We primarily work with small, service-based businesses (such as attorneys, accountants, consultants, coaches, and professional services). That said, our process is flexible and can be applied across industries—if you’re looking for a professional brand identity, we can help!
Yes! While we specialize in Colorado small businesses, our branding process works seamlessly for clients nationwide. All collaboration is handled virtually through Zoom and shared project platforms.