Brand Identity Design in Denver, Colorado
brand identity for growing businesses.
Don’t lose out to the competition. With the Brand Essentials Package, you’ll stand out with a professional brand that matches the quality of your services.
Brand Essentials Package
Designed for startups, small businesses, and mid-sized companies, the Brand Essentials Package delivers a custom logo and foundational brand assets to help you build a strong, cohesive identity from the ground up or refresh your existing brand.
$
6750
8 – 10 Weeks
1-Hour Strategy Session
Kick off with a 1-Hour Strategy Session via video call to gather key information and lay the foundation for your brand. During this session, we dive into your business, services, target audiences, and competitors—ensuring we fully understand your brand and goals before design begins.
Mood Boards
Mood boards are a key part of our brand identity design process. Before we dive into design, we present these mood boards to get your feedback—what resonates, what doesn’t, and what will best connect with your audience and business goals.
Logo Design
Your company logo is the cornerstone of your brand. We’ll present two initial concepts and refine your favorite through up to three rounds of revisions—exploring additional options and adjustments along the way as needed. You’ll receive a polished final logo and a complete file suite ready for print, web, and digital use.
Mission, Vision & Tagline
We help you clarify your mission, vision, and brand tagline—who you are, what you do, and why it matters. Together, we identify what makes your business unique and craft messaging that clearly communicates your brand story and value to your audience.
Brand Color Palette
Color plays a powerful role in brand recognition and visual identity. You’ll receive a cohesive brand color palette designed to help your business stand out, along with color code breakdowns for print, web, and digital use—ensuring consistent branding across every platform.
Brand Typography
Typography shapes how your brand personality. You’ll receive a brand typography system that reflects the right tone and provides clear guidance for using fonts in headlines, subheadings, and body text across your website, marketing materials, and social media.
Imagery & Graphic Style
Your imagery and graphic style communicate your brand at a glance. We’ll create custom graphic elements and provide curated stock photography recommendations that align with your brand—helping you maintain a consistent visual identity.
Brand Guidelines
Your brand guidelines document ensures your visual identity stays consistent everywhere your brand appears. This easy-to-follow guide includes your colors, typography, imagery style, logo usage rules, and instructions for using your brand assets across websites, social media, and marketing materials.
Brand Card Design + Template
Make a lasting impression with a professionally designed, print-ready card—perfect as a business card, thank-you card, or review request card. You’ll receive one cohesive design that captures your brand, plus an editable Canva template. A simple, polished way to build connections and make your brand unforgettable.
Marketing One-sheet + Template
A marketing one-sheet is a powerful, single-page overview of your business—perfect for emailing leads or sharing during meetings. You’ll receive a custom, on-brand design with strategic copywriting that highlights your services, value, and key differentiators, plus an editable Canva template so you can easily update content and reuse it anytime.
Social Media Profile & Cover Graphics
Show up consistently on social with custom profile and cover graphics using your new brand. We create polished designs ready for upload to Facebook, Instagram, and LinkedIn so your business looks professional and instantly recognizable.
Social Media Launch Kit
Announce your new brand with confidence. You’ll receive three custom social media templates in Canva designed to help you launch your brand and promote your business online. Canva makes it easy to update text and images while keeping your brand consistent.
Website Package
Combine our Brand Essentials Package with a Website Package for a complete branding solution that helps your business stand out and attract the right clients.
Receive a complete brand identity paired with a professionally designed website that communicates your company’s value, engages your audience, and converts visitors into leads.
Brand Package Add-Ons
Looking to do more with your brand? You can add any of the items below to your Brand Package to expand your visual identity and make a bigger impact.
Trade Show Displays
Attract potential clients at conferences and events with a trade show display that stands out and makes the right first impression.
T-Shirt Designs
Whether for employee uniforms or as promotional swag, expand your brand with t-shirts everyone will want to wear. We design on-brand t-shirts, prepare files for production, and can recommend the best local and online print vendors.
Vehicle Wraps
Make the right first impression and promote your brand on the road with vehicle wraps designed to advertise on the road.
Miscellaneous Collateral
Whether you’re in need of design for promotional products, branded caps or beanies, brochures, or other print / digital collateral, we’ve got you covered!
How It Works
We kick things off with a 1-hour video call to gather key information and set the foundation for your brand.
Before design begins, we create mood boards that explore your future brand’s visual direction—color palettes, typography, imagery, graphics, logo and style inspiration—so you can become aligned on the look and feel before we start.
Using your mood board feedback, we design two custom logo concepts and refine your chosen direction through up to three rounds of revisions—exploring color, typography, and symbols until the design feels just right.
During this phase, we also develop your brand messaging—your mission, vision, and tagline. By refining these alongside your logo, we ensure your visual identity and messaging work together to create a clear, memorable brand foundation.
With your logo and brand messaging finalized, we build out your complete brand identity system, including brand colors, typography, imagery direction, and graphic style.
You’ll also receive key brand collateral—including brand cards, a marketing one-sheet, social media graphics, and a launch kit—so you can immediately start promoting your new brand with confidence.
You’ll walk away with all your final design files along with a custom brand guidelines document. This easy-to-follow guide outlines your logo variations, brand colors, typography, imagery style, and how to use your brand assets together—ensuring your brand stays consistent across print, digital, and social media.
Frequently Asked Questions
How do I know if the Brand Essentials Package is right for me?
How long does the Brand Essentials Package take to complete?
How do I know I’ll love my brand?
How many logo concepts and revisions are included?
Can I add or remove anything in the Brand Essentials Package?
What design files will I receive?
Can you refresh my existing logo and brand?
Will I own my logo and brand asset files?
Can I expand my Brand Package later?
Do you offer other design services?
Why should I hire Mothershed Design versus a larger marketing agency?
How are you different from Fiverr, Upwork, or AI logo tools?
Do you use outside designers or contractors?
When and how is payment required?
When can we get started?
Do you work with businesses outside of Colorado?
What Our Clients Say
