Real Estate & Construction Brand Identity & Website Design

PACE Compumetrics

PACE Compumetrics is a building measurement and data services company with over 40 years of experience supporting real estate and construction professionals across the United States. Known as an early pioneer in building measurement services, PACE has built a long-standing reputation for accuracy, reliability, and technical expertise.

With new leadership guiding the company forward, PACE needed a refreshed brand identity and website that would reflect both their legacy and their modern capabilities. Mothershed Design Co. partnered with PACE Compumetrics to create a future-focused brand and digital experience that communicates the full scope of their services while positioning them for continued growth in a technology-driven industry.

The Challenge

Despite decades of industry leadership, PACE Compumetrics’ brand identity and website no longer reflected the sophistication, precision, or innovation behind their work.

Their existing presence felt rooted in the past, making it difficult to fully communicate their evolution into a modern building measurement and data services company. As the industry became more technology-driven and competitive, PACE needed a brand that could clearly signal credibility, innovation, and technical expertise to architects, developers, and construction partners.

The challenge was to honor their 40-year legacy while repositioning the company for the future—creating a modern brand identity and website that could clearly articulate their expanded capabilities, streamline user experience, and better communicate the value of their building measurement services.

The Result

We created a modern brand identity and website for PACE Compumetrics that bridges their 40-year legacy with their evolving role as a leader in building measurement and data services.

The refreshed visual identity introduces a contemporary, technical aesthetic that reflects the precision and innovation behind their work. While respecting the strength of their established reputation, the updated system brings clarity, structure, and confidence to how the brand presents itself across all touchpoints.

The website was completely reimagined to provide a streamlined user experience, making it easier for architects, engineers, developers, and construction professionals to understand the full scope of PACE’s services. Clear navigation, structured content, and improved messaging help communicate complex technical offerings in a simple, accessible way.

The new design also strengthens SEO performance by better organizing service pages and industry-specific content, improving discoverability for key search terms related to building measurement services, construction data solutions, and architectural support services.

Overall, the refreshed brand and website reposition PACE Compumetrics as a modern leader in building measurement technology—honoring their history while clearly signaling their future-forward capabilities in a rapidly evolving industry.