We Launched a New Website (Again). Here’s Why…

Spoiler alert: We didn’t redesign our website because we were bored.

(Although, as designers, we’ll admit that the temptation to tweak things forever is very real.) We redesigned it because the same thing that eventually happens to our clients happened to us: we outgrew it.

Over the past few years, Mothershed Design Co. has changed a lot. Our services expanded, our process became more refined, our portfolio grew, and we got much clearer about the type of businesses we love helping. Meanwhile, our website was still telling an older version of our story. So, we did what we tell our clients to do all the time…we updated it.

As a Denver branding and web design studio, we spend our days helping small businesses create websites that build trust, showcase their expertise, and turn visitors into customers. It only felt right that our own website reflected the quality of work we’re creating today. And if you’re reading this thinking, “Honestly… my website could probably use some attention too,” keep reading.

Your Website Isn’t a One-Time Project

Your website isn’t a brochure you design once, print, and stick in a drawer somewhere. (Thankfully—because that would be a lot of very expensive paper.) It’s a living, breathing part of your business. As your business grows, your website should grow with it. Over time, things have a way of getting outdated:

• Your services have changed, but your website hasn’t.
• Your portfolio no longer reflects your best work.
• Your messaging feels outdated or unclear.
• You’re hesitant to send potential clients to your website.
• Your competitors’ websites feel more polished and current.

Sound familiar? That’s exactly where we found ourselves. Our goal wasn’t to completely reinvent who we are. We wanted a website that better represented who we are today: a husband-and-wife team helping small businesses build brands, create custom websites, improve their online presence, and grow with confidence.

The result? A refreshed design, clearer messaging, improved navigation, updated case studies, and a better experience for everyone who visits. Same people. Better website.

We Didn’t Just Change the Look

One of the biggest changes wasn’t just visual—it was strategic. Over the years, we’ve learned something important: most business owners don’t care what platform their website is built on or how many fancy features are behind the scenes, they care about what their website actually does.

Does it:

• Make their business look professional?
• Clearly communicate what they offer?
• Build trust with potential customers?
• Help generate better leads?

That’s what matters—because your website isn’t just a digital business card—it’s one of your hardest-working team members.

New Website & Branding Services

Along with our new website, we refined our services to better support small businesses at every stage.

Website Design Packages
Custom websites designed to help businesses look professional, connect with the right audience, and turn visitors into customers.

Branding Packages
From logos to complete brand systems, we create cohesive brands that help businesses stand out and feel confidently themselves.

The Website Service Nobody Thinks About Until They Need It

Here’s the thing about websites: launching one feels like the finish line… but it’s really the starting line. Businesses change. Team members come and go. Services evolve. Content gets outdated. SEO gets neglected. Little website issues have a sneaky way of becoming bigger headaches. That’s why we created our Website Maintenance Packages.

Think of them like routine care for one of your business’s most important assets. Support can include:

• Website health checks
• Content updates
• SEO refreshes
• Design improvements
• Technical troubleshooting
• Strategy support

Because keeping a website healthy is a whole lot easier than rebuilding one every few years.

A Great Website Should Keep Working Long After Launch

The best websites aren’t finished on launch day. They evolve, improve, and grow alongside the businesses they support. That’s why we don’t believe in creating websites that simply look good on day one. We build websites designed to support your business for years to come. If you’ve been thinking:

“My website feels outdated.”
“I don’t feel confident sending people there.”
“It doesn’t reflect the quality of my work anymore.”
“I’m not getting the leads I want.”

You’re not alone. Those are some of the most common reasons businesses come to us—and they’re all fixable. Whether you need a complete redesign, a strategic refresh, ongoing maintenance, or just someone to help you figure out what’s next, we’d love to chat. Explore our new website, check out our updated services, or schedule a free consultation.

Because if we’re going to tell our clients to keep their websites updated, we figured we should probably take our own advice. Novel concept, right? 😉

Looking for a Denver Website Design Company?

Mothershed Design Co. is a Denver-area branding and web design studio helping small businesses create memorable brands, custom websites, and digital experiences that support growth. We work with businesses throughout Colorado and across the United States.